Nihon Monitor has released their celebrity ranking for the most CM deals of 2017 thus far. Last year, Arashi member Aiba Masaki came in first place for the third year in a row, tying with professional tennis player Kei Nishikori. Actress Yo Yoshida came in first place for the female category. The full ranking for last year can be seen here.
It looks like this might be Aiba’s 4th year in a row with the CM King title! A few of Aiba’s high profile CM deals include Mercedes Benz, Japan Airlines, and Kirin Beer. Also coming in first place is Kei Nishikori. The tennis player made history by becoming the only male Japanese tennis player ever to be ranked within the top 10 in singles competition. Naturally, this milestone caused Kei to become a sensation in the Japanese sports world. Kei has appeared in CMs for Land Rover, Jaguar, Japan Airlines, and UNIQLO.
For the female category actress Suzu Hirose came in fist place. At only 19 years old Suzu is poised to become Japan’s next top actress, last year she came in 2nd place working with 12 companies. This year she has already surpassed that by working with 14. Some of the companies Suzu has appeared in CMs for include Shiseido, Square Enix, Softbank Mobile, and Universal Studios Japan.
The full ranking can be seen below.
The results are based on the following survey:
No. of companies that appointed each talent and has appeared in TV CMs.
Study period: January 1- June 30, 2016
Target station: NTV / TV Asahi / TBS / TV Tokyo / Fuji TV
1. 10 CMs
Aiba Masaki (Arashi)
2. 9 CMs
Jun Matsumoto (Arashi)
3. 8 CMs
Sho Sakurai (Arashi)
Kazunari Ninomiya (Arashi)
4. 7 CMs
Tomoya Nagase (TOKIO)
1. 14 CMs
2. 10 CMs
3. 9 CMs
4. 8 CMs
5. 7 CMs
(via Nihon Monitor)