VICE’s music site Noisey posted THIS article a few days ago about the Moshi Moshi Nippon festival that took place September 28th at the Tokyo Taikukan. In it they detail what they saw at the festival and they talked to a few foreigners about how they felt about the whole thing.
To give a little bit of background: Moshi Moshi Nippon is a project organized by Asobi System, who represents artists such as Kyary Pamyu Pamyu, Capsule, and Tempura Kidz among others, to spread Japanese culture to non-Japanese people.