It was announced on January 23 during “AKB 48 Request Hour Set List Best 1035 2015” held at the Tokyo Dome City Hall that both SKE48 and NMB48 will be releasing their new singles on the same day on March 31.
In May 2012, Sashihara Rino’s solo debut single was released at the same time as AKB48’s official rival group Nogizaka46’s 2nd single, but this is the first time for a direct confrontation between sister groups.
During the event, a VTR of SKE48’s staff and NMB48’s staff having a meeting was played on screen. SKE48 ‘s theater manager Imamura Etsuro concluded the meeting “I want to launch it at this period (March)” to which NMB48’s theater manager Kaneko Takeshi responded “Let’s try it to liven up the entire group” and proceeded to firmly shake hands. Echoing the theme of “Battles Without Honor and Humanity”, it was announced that SKE48’s 17th single will be released simultaneously with NMB48’s 11th single.