Which celebrities had the most CM contracts in 2014?

Nihon Monitor has revealed the ranking for the number of CM contracts for the year 2014. Last year, pro golfer Ishikawa Ryo and actress Takei Emi topped the male and female celebrity ranking, respectively.

Who reigned as the CM King and Queen this year? Find out below.

The results are based on the following survey:

  • No. of companies that appointed each talent and has appeared in TV CMs.
  • Study period: January 1- November 30, 2014
  • Target station: NTV / TV Asahi / TBS / TV Tokyo / Fuji TV (Tokyo district terrestrial on-air content)

The previous first half 2014 ranking can be viewed here

CM Appointment Ranking (Male Category)

Number of Companies

TalentCompany Name (in no particular order)
  11 companies
Sakurai Sho (Arashi)Ajinomoto / American family insurance / Otsuka Pharmaceutical / Kao / Gung Ho Online Entertainment / Kirin Beer / Nissan / Japan Airlines / Hitachi / Morinaga Milk Industry / Lawson
Matsuoka ShuzoKDDI / P & G / Bicycle Association / Raw Sum Corporation / Sorimachi / Toho Towa / Nissin Food Products / pips / Fujiyakuhin / Marudai Food Co., Ltd/ Morinaga
10 companies 
Aiba Masaki (Arashi)Ikeda Mohan-do / Gung Ho Online Entertainment / Kirin Beer / Kirin Beverage / Sumitomo Life Insurance / Nissan / Japan Airlines / Hitachi / taste sugar / Mister Donut
Hiroshi AbeItoham / Japan gateway / Johnson & Johnson / Sekisui Chemical / building blocks / Toyota / Japan Airlines / Coca-Cola / next / Bank of Tokyo-Mitsubishi UFJ, Ltd.
Honda KeisukeP & G / Asahi Food & Healthcare / ion / Olympus / Kirin Beer / Konami / Toyo Tire & Rubber / Coca-Cola / Mercedes-Benz Japan / UNIQLO
9 companies 
Ohno Satoshi (Arashi)Gung Ho Online Entertainment / Kirin Beer / Kirin Beverage / Nissan / Japan Airlines / Hitachi / Hisamitsu / Morinaga / Lawson
Okada Junichi (V6)Asahi Kasei Home Products / Ajinomoto General Foods / Otsuka Pharmaceutical / King / Sapporo Beer / Nippon Life Insurance / Japan Management Association Management Center / Meiji / Lion
Kimura Takuya (SMAP)Suntory International food / Softbank Mobile / Tamahomu / Dandy House /
Toyota / Nikon / House Foods / Mizuho Bank / Universal Studios Japan
Nishijima HidetoshiGunze / Suzuki / All Nippon Airways / Takeda / Nissin Food Products / Panasonic / PanaHome / Lion / Lawson
Ninomiya Kazunari (Arashi)Ezaki Glico / Gung Ho Online Entertainment / Kirin Beer / JCB / Nissan / Nisshin OilliO Group / Japan Airlines / Hitachi / Hisamitsu
Mukai OsamuAsahi Beer / Ajinomoto / Kao / Zenrosai / Daiichi Sankyo Healthcare / housemates Partners / Bourbon / Snow Brand Megumiruku / Ricoh
8 companies 
Ryo IshikawaAsahi Beer / Esprit line / Casio / Callaway Golf / National Association of Shinkin Banks / All Nippon Airways / Daiichi Sankyo Healthcare / Mynavi
Shinji KagawaP & G / Adidas Japan / Kirin Beer / SKY Perfect JSAT / Softbank Mobile / National Agency for the Advancement of Sports and Health / Mandahakko / Yanmar
Nishikido Ryo (Kanjani ∞)MTI / Schick Japan / Seven – Eleven Japan / Sompo Japan Insurance Inc. Japan Koa / Sompo Japan Nipponkoa Himawari Life / Daiichikosho / Nintendo / Morinaga
Matsumoto Jun (Arashi)Gung Ho Online Entertainment / Kirin Beer / Kose Cosmetics port / Daio Paper / Nissan / Japan Airlines / Hitachi / Meiji
Murakami Shingo
(Kanjani ∞)
MTI / Guthy-Renker / Seven – Eleven Japan / Sompo Japan Insurance Inc. Japan Koa / Sompo Japan Nipponkoa Himawari Life / Daiichikosho / Nintendo / Morinaga
Yokoyama Yu (Kanjani ∞)Ajinomoto / MTI / Seven – Eleven Japan / Sompo Japan Insurance Inc. Japan Koa / Sompo Japan Nipponkoa Himawari Life / Daiichikosho / Nintendo / Morinaga

 

CM Appointment Ranking (Female Category)

Number of Companies

TalentCompany Name (in no particular order)
14 companies 
RolaDMM.com securities / gloops / SSP / Kao / glider Associates / Kose / GU / Tokyo Beauty Center / Toho Towa / Tobacco / Bandai / Peach John / Uni-Charm / Reckitt Benckiser
13 companies 
Arimura KasumiAC Japan / Cygames / ITO EN / ABC-Mart / Kamedaseika / Japan gateway /
National credit union association / Daio Paper / Tokyo Gas / Toshiba / Purenasu / Menicon / Recruit
12 companies 
Ueto AyaAOKI Holdings / Asahi Soft Drinks / Asahi Beer / Apamanshop network / Kikkoman / Kose / Kose Cosmetics port / Softbank Mobile / dip / Nishikawa Industry / Nippon Express / Morinaga
Oshima YukoAsahi Soft Drinks / Adidas Japan / XING /
Forex online / Kao / Koropura / Daiichi Sankyo Healthcare / Choya Umeshu / dip / Glasses top / Yamaha / U Can
Kiritani MireiCanon / Kose / Sapporo Beer / Jetstar / Shueisha / Ministry of Internal Affairs and Communications, Ministry of Economy, Trade and Industry / Takeda /
Token Corporation / Bourbon / Pokka / Mitsui Sumitomo Aioi Life / Lion
Shimazaki Haruka (AKB48)GMO Internet / Asahi Soft Drinks / XING / Ezaki Glico / Kao / dip / Toho / Toyo Suisan / Nintendo / Bandai / Ministry of Defense / U Can
Horikita MakiNTT DoCoMo / Asahi / Kracie Holdings / Suntory Liquors / Suzuki / Tokyo subway / Noritz / Bausch & Lomb Japan / Mitsui Sumitomo Insurance / Morinaga Milk Industry / Lion / Leo Palace 21
11 companies 
Takei Emii.JTB / Aoyama Trading / ion / SSP / JTB / Shueisha / Dai-ichi Life / Japanese Red Cross Society / NEC / House Foods / Lotte
Watanabe Mayu (AKB48)GMO Internet / Asahi Soft Drinks / XING / Ezaki Glico / Kao / Shimamura / Seiko Epson / dip / Toyota / Nintendo / U Can
10 companies 
AnneAXA / Suzuki / Taisho / Takara Shuzo / East Japan Railway / Mitsubishi / Yodogawaseikosho / Uniqlo / Lion / Lotte
Kojima Haruna (AKB48)GMO Internet / Axia / Asahi Soft Drinks / XING / Shiseido / chic Japan / Daiichi Sankyo Healthcare / dip / Peach John / U Can
BeckyBR Thirty-one ice cream / Hulu / Suzuki / studio Alice / Sompo Japan Nipponkoa Himawari Life / Tianyi food Shoji / House Foods / Meishon / Glasses top / Lion
Honda TsubasaAmerikanfamiriseimei insurance / ABC-Mart / Kao / Shueisha / Nikon / House Wellness Foods / Pitattohausu network / Bourbon / Yahoo / recruit
Matsuko DeluxeNTT Communications / Suntory International food / Senju Pharmaceutical / Toyota / Japan postal / Hokuren Federation of Agricultural Cooperatives / Marca food / Mister Donut / Mos Food Services / Recruitment
9 companies 
Ishihara SatomiNTT DoCoMo / Aeon / Onward Kashiyama / Kao / Suntory Liquors / Japan gateway / Bridgestone / Bank of Tokyo-Mitsubishi UFJ / Meiji
Yamamoto MizukiAOKI Holdings / ITO EN / Kao / Corona / Samuzappu / SANGETSU / Shogakukan / Sekisui House / Proto Corporation

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