Ayumi Hamasaki Assumes Rightful Role as Queen in new CMs; new song “We are the QUEENS”

Race Queen… Clash of Queen… Race Queen… Clash of Queen… Clash of Race Queen!

Pop empress Ayumi Hamasaki acts as the spokesmodel for new smartphone game “Clash of Queens.”

In the CMs, Ayumi takes on the role of two different interpretations of what a queen can be: in a modern setting wearing a sexy, revealing outfit as a Race Queen, or as a Queen upon the throne of a royal family that can also fight off dragons in “Clash of Queens.” A true Clash of Queens because they have no relation whatsoever.

Check it out below.

The advertisement features new original music by Ayumi titled “We are the Queens,” where she sings: “Yes, we are the queens / if we fall down / we should just get back up strongly.

As an in-game event, between September 17 and September 30 you can get an “Ayu castle“ and Ayumi herself will also appear as a character in the game.

ayumi hamasaki clash of queens

The commercials will begin airing September 17, while “We are the QUEENS” will be released as a digital single on September 30.