Female soloists. For years they were counted among both the most influential and the highest selling artists in the Japanese music scene, yet in more recent times have found their popularity on a significant downturn. Why? This is a question posed by many fans, since it was artists like Ayumi Hamasaki, Utada Hikaru, and Koda Kumi that got more than a few of them interested in Japanese music to begin with. Could it be the oversaturation of the market which occurred a few years ago? Changing taste due to the changing times? The general decline of the Japanese music market, similar to what is happening in the rest of the world? Poor material? Not enough promo?
By examining the past and current statuses of a number of Japanese female soloists, young and old, Ryusenkai and I hope to provide some clarity on this issue. This isn’t to be taken as dogma, but it should serve as something of a guide to answer why this segment of the industry is currently performing the way it is.
This is part 1. Stay tuned for part 2.