EXILE AKIRA has been a brand ambassador for Ralph Lauren since 2017, but his status with the house has gone to a whole new level! He is now the global model for the brand’s high end Purple Label line! He is also the first Asian to do this.
He joins the likes of world famous actors such as Johnny Depp (Dior), Keanu Reeves (Saint Laurent), and Jude Law (Dunhill) in modelling for a fashion brand globally. Lauren approved of the decision, saying that AKIRA has a presence in line with the world’s top stars.
A billboard featuring AKIRA’s Ralph Lauren campaign is currently in front of Los Angeles’ famed Chateau Marmont hotel. There will be more billboards and magazine ads featuring AKIRA worldwide soon.