Shibuya109 has been a symbol of trendiness in Japan for many decades. Filled to the brim with stores, many of it’s brands have gone to reach iconic levels; creating and inspiring many styles. As time progressed Shibuya109‘s stores created blogs to keep it’s loyal customer based interested and up to date with the newest products and coordinates. The shopstaff that were featured on the blogs became stars in their own right, with customers being in awe of how they wore the items and the shopstaff’s personalities. Usually you’d have to go to each store’s web-shop to access their blog, but with Shibuya109‘s newly revamped site you can find them all in one place now!
The main attraction of the site’s overhaul is a special section called ‘Flagship Girls‘. ‘Flagship Girls‘ was created to give the shopstaff a bigger platform and show the real faces of Shibuya109. Popular shop girls will be featured in this area.