Nihon Monitor has revealed the ranking for the number of CM contracts for the year 2014. Last year, pro golfer Ishikawa Ryo and actress Takei Emi topped the male and female celebrity ranking, respectively.
Who reigned as the CM King and Queen this year? Find out below.
The results are based on the following survey:
- No. of companies that appointed each talent and has appeared in TV CMs.
- Study period: January 1- November 30, 2014
- Target station: NTV / TV Asahi / TBS / TV Tokyo / Fuji TV (Tokyo district terrestrial on-air content)
The previous first half 2014 ranking can be viewed here
CM Appointment Ranking (Male Category) | |||
---|---|---|---|
Number of Companies |
Talent | Company Name (in no particular order) | |
11 companies | |||
Sakurai Sho (Arashi) | Ajinomoto / American family insurance / Otsuka Pharmaceutical / Kao / Gung Ho Online Entertainment / Kirin Beer / Nissan / Japan Airlines / Hitachi / Morinaga Milk Industry / Lawson | ||
Matsuoka Shuzo | KDDI / P & G / Bicycle Association / Raw Sum Corporation / Sorimachi / Toho Towa / Nissin Food Products / pips / Fujiyakuhin / Marudai Food Co., Ltd/ Morinaga | ||
10 companies | |||
Aiba Masaki (Arashi) | Ikeda Mohan-do / Gung Ho Online Entertainment / Kirin Beer / Kirin Beverage / Sumitomo Life Insurance / Nissan / Japan Airlines / Hitachi / taste sugar / Mister Donut | ||
Hiroshi Abe | Itoham / Japan gateway / Johnson & Johnson / Sekisui Chemical / building blocks / Toyota / Japan Airlines / Coca-Cola / next / Bank of Tokyo-Mitsubishi UFJ, Ltd. | ||
Honda Keisuke | P & G / Asahi Food & Healthcare / ion / Olympus / Kirin Beer / Konami / Toyo Tire & Rubber / Coca-Cola / Mercedes-Benz Japan / UNIQLO | ||
9 companies | |||
Ohno Satoshi (Arashi) | Gung Ho Online Entertainment / Kirin Beer / Kirin Beverage / Nissan / Japan Airlines / Hitachi / Hisamitsu / Morinaga / Lawson | ||
Okada Junichi (V6) | Asahi Kasei Home Products / Ajinomoto General Foods / Otsuka Pharmaceutical / King / Sapporo Beer / Nippon Life Insurance / Japan Management Association Management Center / Meiji / Lion | ||
Kimura Takuya (SMAP) | Suntory International food / Softbank Mobile / Tamahomu / Dandy House / Toyota / Nikon / House Foods / Mizuho Bank / Universal Studios Japan |
||
Nishijima Hidetoshi | Gunze / Suzuki / All Nippon Airways / Takeda / Nissin Food Products / Panasonic / PanaHome / Lion / Lawson | ||
Ninomiya Kazunari (Arashi) | Ezaki Glico / Gung Ho Online Entertainment / Kirin Beer / JCB / Nissan / Nisshin OilliO Group / Japan Airlines / Hitachi / Hisamitsu | ||
Mukai Osamu | Asahi Beer / Ajinomoto / Kao / Zenrosai / Daiichi Sankyo Healthcare / housemates Partners / Bourbon / Snow Brand Megumiruku / Ricoh | ||
8 companies | |||
Ryo Ishikawa | Asahi Beer / Esprit line / Casio / Callaway Golf / National Association of Shinkin Banks / All Nippon Airways / Daiichi Sankyo Healthcare / Mynavi | ||
Shinji Kagawa | P & G / Adidas Japan / Kirin Beer / SKY Perfect JSAT / Softbank Mobile / National Agency for the Advancement of Sports and Health / Mandahakko / Yanmar | ||
Nishikido Ryo (Kanjani ∞) | MTI / Schick Japan / Seven – Eleven Japan / Sompo Japan Insurance Inc. Japan Koa / Sompo Japan Nipponkoa Himawari Life / Daiichikosho / Nintendo / Morinaga | ||
Matsumoto Jun (Arashi) | Gung Ho Online Entertainment / Kirin Beer / Kose Cosmetics port / Daio Paper / Nissan / Japan Airlines / Hitachi / Meiji | ||
Murakami Shingo (Kanjani ∞) |
MTI / Guthy-Renker / Seven – Eleven Japan / Sompo Japan Insurance Inc. Japan Koa / Sompo Japan Nipponkoa Himawari Life / Daiichikosho / Nintendo / Morinaga | ||
Yokoyama Yu (Kanjani ∞) | Ajinomoto / MTI / Seven – Eleven Japan / Sompo Japan Insurance Inc. Japan Koa / Sompo Japan Nipponkoa Himawari Life / Daiichikosho / Nintendo / Morinaga |
CM Appointment Ranking (Female Category) | |||
---|---|---|---|
Number of Companies |
Talent | Company Name (in no particular order) | |
14 companies | |||
Rola | DMM.com securities / gloops / SSP / Kao / glider Associates / Kose / GU / Tokyo Beauty Center / Toho Towa / Tobacco / Bandai / Peach John / Uni-Charm / Reckitt Benckiser | ||
13 companies | |||
Arimura Kasumi | AC Japan / Cygames / ITO EN / ABC-Mart / Kamedaseika / Japan gateway / National credit union association / Daio Paper / Tokyo Gas / Toshiba / Purenasu / Menicon / Recruit |
||
12 companies | |||
Ueto Aya | AOKI Holdings / Asahi Soft Drinks / Asahi Beer / Apamanshop network / Kikkoman / Kose / Kose Cosmetics port / Softbank Mobile / dip / Nishikawa Industry / Nippon Express / Morinaga | ||
Oshima Yuko | Asahi Soft Drinks / Adidas Japan / XING / Forex online / Kao / Koropura / Daiichi Sankyo Healthcare / Choya Umeshu / dip / Glasses top / Yamaha / U Can |
||
Kiritani Mirei | Canon / Kose / Sapporo Beer / Jetstar / Shueisha / Ministry of Internal Affairs and Communications, Ministry of Economy, Trade and Industry / Takeda / Token Corporation / Bourbon / Pokka / Mitsui Sumitomo Aioi Life / Lion |
||
Shimazaki Haruka (AKB48) | GMO Internet / Asahi Soft Drinks / XING / Ezaki Glico / Kao / dip / Toho / Toyo Suisan / Nintendo / Bandai / Ministry of Defense / U Can | ||
Horikita Maki | NTT DoCoMo / Asahi / Kracie Holdings / Suntory Liquors / Suzuki / Tokyo subway / Noritz / Bausch & Lomb Japan / Mitsui Sumitomo Insurance / Morinaga Milk Industry / Lion / Leo Palace 21 | ||
11 companies | |||
Takei Emi | i.JTB / Aoyama Trading / ion / SSP / JTB / Shueisha / Dai-ichi Life / Japanese Red Cross Society / NEC / House Foods / Lotte | ||
Watanabe Mayu (AKB48) | GMO Internet / Asahi Soft Drinks / XING / Ezaki Glico / Kao / Shimamura / Seiko Epson / dip / Toyota / Nintendo / U Can | ||
10 companies | |||
Anne | AXA / Suzuki / Taisho / Takara Shuzo / East Japan Railway / Mitsubishi / Yodogawaseikosho / Uniqlo / Lion / Lotte | ||
Kojima Haruna (AKB48) | GMO Internet / Axia / Asahi Soft Drinks / XING / Shiseido / chic Japan / Daiichi Sankyo Healthcare / dip / Peach John / U Can | ||
Becky | BR Thirty-one ice cream / Hulu / Suzuki / studio Alice / Sompo Japan Nipponkoa Himawari Life / Tianyi food Shoji / House Foods / Meishon / Glasses top / Lion | ||
Honda Tsubasa | Amerikanfamiriseimei insurance / ABC-Mart / Kao / Shueisha / Nikon / House Wellness Foods / Pitattohausu network / Bourbon / Yahoo / recruit | ||
Matsuko Deluxe | NTT Communications / Suntory International food / Senju Pharmaceutical / Toyota / Japan postal / Hokuren Federation of Agricultural Cooperatives / Marca food / Mister Donut / Mos Food Services / Recruitment | ||
9 companies | |||
Ishihara Satomi | NTT DoCoMo / Aeon / Onward Kashiyama / Kao / Suntory Liquors / Japan gateway / Bridgestone / Bank of Tokyo-Mitsubishi UFJ / Meiji | ||
Yamamoto Mizuki | AOKI Holdings / ITO EN / Kao / Corona / Samuzappu / SANGETSU / Shogakukan / Sekisui House / Proto Corporation |
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