Atsuko Maeda channels 1950s mom in new cookie CM

Former AKB48 center Atsuko Maeda has been chosen to star in a set of CMs for Fujiya’s Country Ma’am Soft Cookies product.

A favorite among the young (and the young at heart), each bag consists of individually wrapped soft cookies which you can eat right out of the bag or warm up by the microwave or oven for an enhanced experience. The commercial comes in five types, with Maeda styled as a 1950s mom in America with the commercial itself taking visual cues from cartoons of that era as well as the idea of kitsch. Each commercial reveals something different about the product (now with flavored spreadable toppings by the way!) alongside and puppet speaking in Kansai dialect.

Check them out below!