New CM Asks “What Is Kawaii?”

Kawaii: a term that anyone who has any knowledge of Japan has mostly like heard before. It’s synonymous with the country. But what is it exactly? It’s generally defined as “cute”, but what is “cute” really? A new commercial asks what “kawaii” is exactly. What is kawaii to one person, may not be kawaii to another, leading to different types of kawaii. Another question is what this commercial is for exactly? Find out for yourself by watching the English-subbed commercial after the jump!