Let’s face the truth: the song “Pen Pineapple Apple Pen” (also known as “PPAP”) from comedian and singer-songwriter DJ Kosaka Daimaou ( otherwise known as Piko-Taro) has swept the world the past two weeks.
According to Oricon, the video ranked #1 for the week of 9/30 to 10/6 on YouTube, making it the most viewed video music video in the world (and the first Japanese artist to do so). This entry onto the most-viewed music chart broke The Chainsmoker’s 5-week reign with “Closer (featuring Halsey)“, as well as topped videos from big names like Major Lazer, Twenty One Pilots, and Ariana Grande.
The video blew up explosively when Justin Bieber proclaimed it to be his favorite video on the internet on September 28. In less that 30 days, the meme has been viewed 134 million times on YouTube (including related videos and reuploaded videos).
Piko-taro is shook:
If you’re late on this viral video and have no idea what I’m talking about, get into it:
https://www.youtube.com/watch?v=d9TpRfDdyU0
This past week, Piko-taro released his new followup track “Neo Sunglasses” to his YouTube page, and it’s sort of a bop.
Wearing the same 70s-inspired yellow flamboyant disco outfit and poorly glued on wig against a plain white backdrop – as he did on the “PPAP” video released last month – the 53-year-old dances enthusiastically and drops Japanese words like “Kurai” and “Akarui” about his sunglasses.
King Piko-taro proves that he isn’t some one hit wonder, and has already garnered more views that your faves in just a couple of days.
One video of “Pen Pineapple Apple Pen” has generated over 82 million views in less than one month. Whether you like it or not, this means that “Pen Pineapple Apple Pen” is well on its way toward joining the ranks of many other simplistic and somewhat ridiculous yet catchy songs that have become viral hits on YouTube — including “Gangnam Style,” “Chocolate Rain,” and “What Does the Fox Say?”
The impact.
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