Popular rock band BUMP OF CHICKEN announced today that they will be releasing a brand new full-length album on July 10th. This as-yet-untitled record comes nearly three-and-a-half years after the release of the group’s previous album “Butterflies” and will be the group’s ninth studio set together.

Though details about the album are scarce as of yet, the band have confirmed that it will include a number of their digital releases dating back to “Aria” as well as some new songs. The record will be issued in three different versions, with the Limited Editions A & B to include a DVD or Blu-ray – respectively – which contains both footage from the group’s live set at COUNTDOWN JAPAN 18/19 and a music video collection for this era.

Well in advance of the album’s release, they have also chosen to release their latest song “Aurora” as a digital single and publish a music video for the track to their YouTube channel. This PV, which was directed by DRAWING AND MANUAL’s Kyoutaro Hayashi, is based around the idea of “a heart which will not break in the face of adversity” and focuses on an individual – played by actress Miku Uehara – confronting just such a hopeless situation.

You’ll find the music video for “Aurora” right after the cut, and look forward to further information about BUMP OF CHICKEN’s upcoming album as it becomes available.

(via natalie)