It’s been announced that popular mixture rock band King Gnu have been tapped to provide the next CM song for confectionery brand Bourbon Alfort. The commercial stars actor Kentaro Sakaguchi and makes use of advanced projection technology in order to create an enthralling experience.
This reveal comes hot on the heels of the release of King Gnu’s recent digital single “Hikoutei”, an upbeat tune meant to match the summer season. By contrast, the CM track – “Kasa” – mixes jazz and electronic influences to produce a mid-tempo song more suited to autumn.
You’ll find both the special extended commercial from Bourbon Alfort and the audio for “Hikoutei” right after the cut.
(via natalie)
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