GACKT is the face of a new advertising campaign with Hokto, leading producer of premium Shimofuri hiratake (oyster) mushrooms.

Apparently, correct me if I’m wrong, GACKT is a connoisseur of quality mushrooms making him the best candidate for this campaign. In the commercial, which will begin airing September 10th nationwide, GACKT is blindfolded for a smell, touch, and taste-test where he identifies this deluxe type of mushroom.

Check out the CM below and RELISH in these HIGH QUALITY mushrooms with him.