Fashion brand Diesel headed to Japan yesterday to celebrate the brand’s 30th anniversary and show off their fall/winter 2016 collection.
Artistic director Nicola Formichetti, who is half-Japanese himself, often promotes Japanese celebrities of mixed ethnicity in his work.
This show was opened by model and actress Kiko Mizuhara, who has been working with Formichetti and Diesel since he took over the reigns of the brand for their reboot back in 2013.
Closing the show was none other than model and TV personality Rola, stepping out just before Formichetti himself.
Recreating his own version of “old school Tokyo” in a huge warehouse, complete with flashing neon signs for karaoke bar and kiosks selling dumplings to attendees, Formichetti combined rock ‘n’ roll, industrial and sportswear motifs.
“Japan is where I was born and it has always played a prominent role in my creative process, being a constant source of inspiration, being a huge part of who I am. And now it’s a match made in heaven for me, as artistic director of Diesel, to be able to celebrate 30 amazing years of Diesel in Japan,” said Formichetti said. “We are working hard to prepare an upcoming series of amazing events to mark this 30 year anniversary with a big boom starting with the exhibition and show on Sept. 6 I just can’t wait!“
The entire show is available on YouTube.
Alongside these events Diesel will also launch three collaboration collections dedicated and exclusively distributed in Japan, in collaboration with Japanese menswear designer N. Hoolywood, young Japanese designer Yuko Koike, recipient of the OTB award at ITS 2015, and Porter – Yoshida & co., producer of high quality bags made in Japan for over 80 years.
Diesel currently operates 55 stores and 61 concessions in department stores in Japan.