Which Celebrities had the most CM contracts in the first half of 2015?

Nihon Monitor has revealed the ranking for the number of CM contracts for the first half of 2015. Last year, Matsuoka Shuzo, Sakurai Sho and Rola topped the male and female celebrity ranking, respectively.

Who reigned as the CM King and Queen this year? Find out below.

The results are based on the following survey:

  • No. of companies that appointed each talent and has appeared in TV CMs.
  • Study period: January 1- June 30, 2015
  • Target station: NTV / TV Asahi / TBS / TV Tokyo / Fuji TV

CM Appointment Ranking (Male Category)

Number of Companies

Talent Company Name (in no particular order)
10 companies
Aiba Masaki (Arashi) Ikeda Mohan-do / Gung Ho Online Entertainment / Kirin Beer / Kirin Beverage / Sumitomo Life Insurance / Nissan / Japan Airlines / Hitachi / taste sugar / Mister Donut
Sakurai Sho (Arashi) Ajinomoto / American family insurance / Kao / Gung Ho Online Entertainment / Kirin Beer / Nissan / Japan Airlines / Hitachi / Morinaga / Morinaga Milk Industry Co., Ltd.
Matsuoka Shuzo KDDI / P & G / Bicycle Association / Seiwa Corporation / Sorimachi / Nissin Food / pips / Fujiyakuhin / Marudai Food Co., Ltd. / Meiji Yasuda Life Insurance
9 companies 
Ohno Satoshi (Arashi) Gung Ho Online Entertainment / Kirin Beer / Kirin Beverage / Nissan / Japan Airlines / Hitachi / Hisamitsu / Morinaga / Lawson /
Nishijima Hidetoshi Gunze / Suntory spirits / Suzuki / Takeda Pharmaceutical Company / Independent administrative agency Japan Sports Promotion Center / Nissin Food / Panasonic / PanaHome / Lion
Ninomiya Kazunari (Arashi) Ezaki Glico / Gung Ho Online Entertainment / Kirin Beer / JCB / Nissan / Nisshin OilliO Group / Japan Airlines / Hitachi / Hisamitsu
8 companies 
Okada Junichi (V6) Ajinomoto General Foods / Otsuka Pharmaceutical Co., Ltd. / King / Sapporo Beer / Nippon Life Insurance / JMA Management Center / Meiji / Lion
Matsuzaka Tori AOKI Holdings / NTT DoCoMo / Kirin Beverage / Square Enix / Daiwa House Industry / House Foods / Mitsubishi UFJ NICOS / Lotte
Matsumoto Jun (Arashi) Gung Ho Online Entertainment / Kirin Beer / Kose Cosmetics port / Daio Paper / Nissan / Japan Airlines / Hitachi / Meiji
Mukai Osamu Asahi Beer / Ajinomoto / Kao / Zenrosai / Daiichi Sankyo Healthcare / Housemate / Bourbon / Snow Brand Megumiruku
7 companies
Hiroshi Abe Itoham / Johnson & Johnson / Sekisui Chemical / Toyota / Japan Airlines / Coca-Cola / Tokyo-Mitsubishi UFJ Bank
Nishikori Kei Asahi Beer / Airweave / Jaguar Land Rover Japan / Jaccs / Nissin Food / Hisamitsu / UNIQLO
Honda Keisuke P & G / Asahi Food & Healthcare / Olympus / Konami / Fusion Communications / Benesse Corporation / Mercedes-Benz Japan
6 companies 
Ayano Go NTT DoCoMo / Asahi Food & Healthcare / Intelligence, Ltd / Suntory spirits / Daihatsu Motor Co., Ltd. / Tokyo Gas
Ishikawa Ryo Arc Quest / Asahi Beer / Esprit line / National Credit Union Association / Daiichi Sankyo Healthcare / Mynavi
Oguri Shun Ajinomoto / Ezaki Glico / Suntory Food International / Taisho / Nikon / Honda Motor Co., Ltd.
Katori Shingo (SMAP) RIZAP / Asahi Beer / Softbank Mobile / Hisamitsu / Meiji / USJ
Saito Takumi GLS JAPAN / Asahi Soft Drinks / Eichimu / Tokyo City Horse Racing / Nissin Food / Sumitomo Mitsui Card
Shofukutei Tsurube ITO EN / Toyota / Japan Racing Association / Fujifilm / Yamaki / Japan Post Bank
Tosaka Hiroomi (Sandaime J Soul Brothers) 7gogo / Aoyama Trading / Acecook / Samantha Thavasa Japan Limited / All Nippon Airways / Rohto Pharmaceutical Co
Masahiro Nakai (SMAP) Able / Softbank Mobile / Nissin Food / Coca-Cola / Human Trust / USJ
Matsushige Yutaka Sansan / Ajinomoto / Kobayashi Pharmaceutical / Sapporo Beer / Independent Administrative Agency Japan Sports PromotionCcenter / You Can
Murakami Shingo (Kanjani8) Intelligence, Ltd / Otsuka Pharmaceutical / Guthy-Renker Japan / King / Sompo Japan Insurance Inc. Nipponkoa / Morinaga

 

CM Appointment Ranking (Female Category)

Number of Companies

Talent Company Name (in no particular order)
13 companies 
Ueto Aya AOKI Holdings / Asahi Soft Drinks / Asahi Beer / Apamanshop network / Kikkoman / Kose / Kose Cosmetics port / Softbank Mobile / dip / Cabinet Office / Nippon Express / Morinaga
10 companies
Ann AXA Life Insurance / Shiseido / Suzuki / Taisho / East Japan Railway / Mitsubishi / You Can / Uniqlo / Lion / Lotte
Kiritani Mirei Canon / Kose / Sapporo Beer / Jetstar / Square Enix / Takeda / Token Corporation / Bourbon / Mitsui Sumitomo Aioi Life / Lion
Yamamoto Mizuki AOKI Holdings / Kao / SANGETSU / gu / Shionogi / Shogakukan / Sekisui House / Nissin Food / Nippon Professional Baseball, Japan Baseball Association Japan Softball Association / proto Corporation
9 companies 
Ayase Haruka P & G / P & G Max Factor LLC / Ezaki Glico / Seiko Watch / Takeda / Coca-Cola / Nippon Life Insurance / Panasonic / Bridgestone
Arimura Kasumi KDDI / Daio Paper / Kameda Seika Co., Ltd. / Shueisha / National Credit Union Association / Toshiba / Japan Racing Association / Menicon / Recruit
Oshima Yuko Alpine / Forex Online / Kanro Co., Ltd. / Colopi / Daiichi Sankyo Healthcare / Choya Umeshu / Fujifilm / Meganetop / Yamaha Motor
Takei Emi i.JTB / Aoyama Trading / ion / SSP / Kirin Beer / JTB / Dai-ichi Life / NEC / House Foods
Hirose Suzu Otsuka Foods/ Katakura / Shiseido / Softbank Mobile / Tokyo Gas / East Japan Railway / Myojo Foods Co., Ltd. / recruit / Lotte
Honda Tsubasa Asahi Beer / American Family Insurance / ABC-Mart / Kao / Shueisha / House Wellness Foods / Pitathouse network / Bourbon / Honda Motor Co., Ltd.
8 companies 
Kimura Fumino Kirin Beer / Suntory spirits / Zojirushi / Nisshin Cisco / Nivea Kao / East Japan Railway / Morinaga Milk Industry / Recruit
Sashihara Rino (HKT48) Ozeki / Gunosy / Dip / Tokiwayakuhin / Toyota / Fujifilm / Uniqlo / Lotte
Rola DMM.com securities / Kose / Suntory spirits / Daiichi Kosho / Tokyo Beauty Center / You Can / Uni-Charm / Reckitt Benckiser
7 companies 
Ishihara Satomi NTT DoCoMo / Aeon / Kao / Suntory spirits / Mynavi / Bank of Tokyo-Mitsubishi UFJ Bank / Meiji
Machiko Ono P & G / Ezaki Glico / Kracie Holdings / Zojirushi / Takara Holdings / Pokka / Universal Music
Kanno Miho Asahi Mutual Life Insurance Co. / Ajinomoto / Oki Data / Kao / Daihatsu / Mitsui Home / Morinaga Milk Industry Co., Ltd.
Kojima Haruna (AKB48) 7gogo / GMO Internet / Asahi Soft Drinks / Enigmo / Schick Japan / Daiichi Sankyo Healthcare / Dip
Sasazaki Nozomi Aoyama Trading / Asahi Soft Drinks / Kao / Toho / Pietro / Fujifilm / Lotte
Horikita Maki Kracie Holdings / Suzuki / Tokyo Subway / Noritz / Morinaga Milk Industry / Lion / Leopalace 21
Matsuko Deluxe NTT Communications / Showa Nishikawa / Tiger Corporation / Toyota / Hokuren Federation of Agricultural Cooperatives / Mister Donut / Recruit
Matsushita Nao LIXIL Housing Institute / Asahi Beer / Toyota Rent a Car / Norinchukin Bank / Fujitsu General / Meiji / Lion
Yonekura Ryoko 20th Century Fox / Kowa / Sagawa Express / Satsuma Shuzo / Seiko Epson / Chunichi Shimbun / Mizuho Bank
Watanabe Mayu (AKB48) 7gogo / GMO Internet / Asahi Soft Drinks / Gala Japan / Seiko Epson / dip / Toyota Motor Corporation

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