Which Celebrities Had the Most CM Contracts in 2015?

Nihon Monitor has revealed the ranking for the number of CM contracts for 2015. Last year, Matsuoka Shuzo, Sakurai Sho and Rola topped the male and female celebrity rankings, respectively.

Who reigned as the CM King and Queen this year? Find out below.

The results are based on the following survey:

  • No. of companies that appointed each talent and has appeared in TV CMs.
  • Study period: January 1- November 30, 2015
  • Target station: NTV / TV Asahi / TBS / TV Tokyo / Fuji TV

CM Appointment Ranking (Male Category)

Number of Companies

TalentCompany Name (in no particular order)
12 companies
Aiba Masaki (Arashi)Ikeda Mohan-do / Gung Ho Online Entertainment / Kirin Beer / Kirin Beverage / Sumitomo Life Insurance / Nissan / Japan Airlines / Japan Post / Hitachi / taste sugar / Mister Donut / Mercedes-Benz Japan
11 companies 
Sakurai Sho (Arashi)Ajinomoto / American family insurance / Kao / Gung Ho Online Entertainment / Kirin Beer / Nissan / Japan Airlines / Japan Post / Hitachi / Morinaga / Morinaga Milk Industry Co., Ltd.
Ninomiya Kazunari (Arashi)Ezaki Glico / Gung Ho Online Entertainment / Kirin Beer / JCB / Nissan / Nisshin OilliO Group / Japan Airlines / Japan Post / next / Hisamitsu / Hitachi
10 companies 
Ohno Satoshi (Arashi)ung Ho Online Entertainment / Kirin Beverage / Kirin Beer / Nissan / Japan Airlines / Japan Post / Hisamitsu / Hitachi / Morinaga / Lawson
Nishikori KeiAsahi Beer / Eau~ivu / Jaguar Land Rover Japan / Jacks / Nissin Food / P & G / Hisamitsu / Morinaga / Uniqlo / LIXIL
Nishijima HidetoshiGunze / Suntory spirits / Suzuki / Takeda / independent administrative agency Japan sports promotion center / Nissin Food / Panasonic / PanaHome / Lion / WOWOW
Matsuoka ShuzoKDDI / Bicycle Association / Raw sum Corporation / Sorimachi / Nissin Food / Meiji Yasuda Life Insurance / P & G / pips / Fujiyakuhin / Marudai Food Co., Ltd.
9 companies
Okada Junichi (V6)Ajinomoto General Foods / Otsuka / King / Sapporo Beer / Toyo Suisan / Nippon Life Insurance / JMA Management Center / Meiji / Lion
Matsumoto Jun (Arashi)Gung Ho Online Entertainment / Kirin Beer / Kose Cosmetics port / Daio Paper / Nissan / Japan Airlines / Japan Post / Hitachi / Meiji
8 companies 
Shofukutei TsurubeITO EN / Ota Isan / Toyota / Japan Racing Association / Nippon Professional Baseball, Baseball Federation of Japan and Japan Softball Association / Fujifilm / Yamaki / Japan Post Bank
Tosaka Hiroomi (Sandaime J Soul Brothers)Aoyama Trading / Ezaki Glico / Acecook / Samantha Thavasa Japan Limited / Suntory beer / All Nippon Airways / 7gogo / Rohto Pharmaceutical Co
Matsuzaka ToriAOKI Holdings / NTT DoCoMo / Kirin Beverage / Square Enix / Daiwa House Industry / House Foods / Mitsubishi UFJ NICOS / Lotte
Mukai OsamuAsahi Beer / Ajinomoto / Kao / Zenrosai / Daiichi Sankyo Healthcare / Housemate / Bourbon / Snow Brand Megumiruku
Murakami Shingo (Kanjani8)Intelligence, Ltd / MTI / Otsuka Pharmaceutical / Guthy-Renker / King / Sompo Japan Nipponkoa / Toyo Suisan / Morinaga
7 companies 
Abe HiroshiItoham / Johnson & Johnson / Sekisui Chemical / Toyota Motor Corporation / Japan Airlines / Coca-Cola / Bank of Tokyo-Mitsubishi UFJ
Ariyoshi HiroikiAmerican fanily insurance / SSP / K-Opticom / DMM. com / Nichirei / House Wellness Foods / Mynavi
Tsumabuki SatoshiEzaki Glico / Canon / Sapporo Beer / Tokyo Gas / Toyota / Mizuho Bank / Recruit
Honda KeisukeAsahi Food & Healthcare / Olympus / Konami / P & G / Fusion Communications / Benesse Corporation / Mercedes-Benz Japan
Matsushige YutakaAjinomoto / Kobayashi Pharmaceutical / Sapporo Beer / Sansan / independent administrative agency Japan sports promotion center / Namco Bandai Entertainment / You Can

 

CM Appointment Ranking (Female Category)

Number of Companies

TalentCompany Name (in no particular order)
13 companies 
Ueto AyaAOKI Holdings / Asahi Soft Drinks / Asahi Beer / Apamanshop network / Kikkoman / Kose / Kose Cosmetics port / Softbank Mobile / dip / Cabinet Office / Nippon Express / Visa International / Morinaga
12 companies
Arimura KasumiITO EN / ABC-Mart / Kameda Seika Co., Ltd. / KDDI / Shueisha / national credit union association / Daiichi Sankyo Healthcare / Daio Paper / Toshiba / Japan Racing Association / Menicon / Recruit
AnnAXA Life Insurance / Shogakukan / Shiseido / Suzuki / Taisho / Takara Shuzo Co., Ltd. / East Japan Railway / Mitsubishi / You Can / Uniqlo / Lion / Lotte
Hirose SuzuOtsuka food industry / Katakura / Shiseido / Senju Pharmaceutical / Softbank Mobile / Tokyo Gas / East Japan Railway / Fujifilm / Myojo Foods Co., Ltd. / recruit / Leopalace 21 / Lotte
Yamamoto MizukiAOKI Holdings / Kao / SANGETSU / Shionogi & Co., Ltd. / gu / Shogakukan / Johnson & Johnson / Sekisui House / Nissin Food / Nippon Professional Baseball, Baseball Federation of Japan and Japan Softball Association / Baidu / proto Corporation
11 companies 
RolaSSP / Kose / Kose Cosmetics port / Suntory spirits / Daiichikosho /DMM.com securities / Tokyo Beauty Center / You Can / Uni-Charm / Yoshinoya / Reckitt Benckiser
10 companies 
Oshima YukoAlpine / Forex Online / Kanro Co., Ltd. / Koropura / Start Today / Daiichi Sankyo Healthcare / cholla plum wine / Fujifilm / glasses top / Yamaha Motor
Kiritani MireiCanon / Kose / Sapporo Beer / Jetstar / Square Enix / Takeda / Token Corporation / Bourbon / Mitsui Sumitomo Aioi Life / Lion
Sashihara Rino (HKT48)Asahi Soft Drinks / Ozeki / Gunoshi / Dip / Tokyo Monorail / Tokiwayakuhinkogyo / Toyota / Fujifilm / Uniqlo / Lotte
Matsuko DeluxeNTT Communications / Kao / Tiger / Toyota / Showa Nishikawa / Japan Post / Four Seas / Hokuren Federation of Agricultural Cooperatives / Mister Donut / Recruit
9 companies 
Ayase HarukaEzaki Glico / Seiko Watch / Takeda / Coca-Cola / Nippon Life Insurance / Panasonic / P & G / P & G Max Factor GK / Bridgestone
Kimura FuminoKirin Beer / Suntory spirits / Zojirushi / Daihatsu / Nisshin Cisco / Nivea Kao / East Japan Railway / Morinaga Milk Industry Co., Ltd. / Recruit
Sasaki NozomiAoyama Trading / Asahi Soft Drinks / Kao / Toho / Pietro / factory Japan Group / Fujifilm / recruit / Lotte
Takei Emii. JTB / Aoyama Trading / ion / SSP / Kirin Beer / JTB / House Foods / NEC / Dai-ichi Life
Honda TsubasaAsahi Beer / Amerikanfamiriseimei insurance / ABC-Mart / Kao / Shueisha / Pitattohausu network / House Wellness Foods / Bourbon / Honda Motor Co., Ltd.
Yoshida YoSB food / Otsuka Pharmaceutical / Kao / Sapporo Ichiban / JX Nippon Oil & Energy / Sumitomo Life Insurance / Daihatsu / Toyota Home / Lotte
8 companies 
Ishihara SatomiAeon / NTT DoCoMo / Kao / Canon / Suntory spirits / Mynavi / Bank of Tokyo-Mitsubishi UFJ / Meiji
Yonekura RyokoKowa / Sagawa Express / Satsuma Shuzo / Seiko Epson / Chunichi Shimbun / 20th Century Fox / Paula / Mizuho Bank
Michiko KichiseEzaki Glico / ABC-Mart / Kao / Canon / Takeda / Nivea Kao / UCC Ueshima Coffee / Uny Group Holdings

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