Special “mook” & style book being released for Kiko Mizuhara & Satoshi Tsumabuki’s upcoming film

A very unique marketing technique is being used to promote the upcoming film “Okuda Tamio ni Naritai Boy to Deau Otoko Subete Kuruwaseru Garu” starring Kiko Mizuhara and Satoshi Tsumabuki.

A fictitious lifestyle magazine called “MALET” that appears in the film will actually be released in real life at the end of August. In the film Satoshi’s character “Yuji Koroki” works as an editor for the magazine.

The contemporary magazine focuses on fashion, culture, and various cuisines. In real life the magazine will be released as a mook,which is a cross between a magazine and a book. The formatting and content resembles a magazine, but unlike magazines mooks are designed to stay on the shelves longer unlike their weekly/monthly counterparts. The cover model selected for “MALET” is a very regal looking kitty.

A style book will also be released in promotion for the movie, based on Kiko Mizuhara’s character “Akari Amami”. Titled “Akari Amami Style Book” it will feature Akari’s various fashions worn throughout the entire film. The book also has a feature included called “Akari’s Holiday”, which showcases more fashion outside of the film. The cover for the style book also features a kitty, giving any top model a run for their money with it’s sassiness.

Okuda Tamio ni Naritai Boy to Deau Otoko Subete Kuruwaseru Garu” follows 35 year old magazine editor Yuji Koroki who has an obsession with singer-songwriter “Tamio Okuda”. He gets transferred to the editing department of lifestyle magazine “MALET”, but has difficulties dealing with his eccentric co-workers. While on the job he meets Akari Amami, who works in the fashion department. He falls in love with Akari at first sight, but as he pursues her things start to get complicated. “Okuda Tamio ni Naritai Boy to Deau Otoko Subete Kuruwaseru Garu” will be released on September 16th.

(via Natalie I & II)