TV Drama Ratings (April 11 – April 20) + Time – shifted viewer ratings

Most spring dramas started airing this week! Have you watched any? If you missed it, you can check out our Spring 2017 Jdramas list.

As avid drama followers have noticed, TV ratings are not what is used to be a decade ago. With regards to the changing times and TV viewing trends, let’s talk about the term Time – shifted viewing (TSV). This is in acknowledgment of the diversity in how consumers view media and advertising.  Simply put, this metric provides viewer ratings aside from “real time” viewing ratings. Yes,  it’s that point where viewers do not watch live but watch shows on their smartphones or PCs at a later time.

Y’all Arama readers, I’m not very knowledgeable on this but I did some uhhh, research for everyone. Please feel free to share inputs. More on that below!

Spring 2017 JDrama TV Drama Ratings
TV St Time Drama 1 2 3 4 5 6 7 8 9 10 Ave
Fuji TV Mon, 9pm kizoku tanteiKizoku Tantei 11.8 11.8
Fuji TV Tue, 9pm crisisCRISIS 13.9 11.2 12.71
TBS Tue, 10pm sorehodoAnata no Koto wa Sore Hodo 11.1 11.1
NTV Wed, 10pm haha ni naru Haha ni Naru 10.6 10.7 10.65
TV Asahi Thur, 9pm emergency interrogationKinkyuu Torishirabeshitsu Season 2 17.9 17.9
Fuji TV Thur, 10pm looksHito wa Mita Me ga 100% 9.5 6.4 8.14
NTV Thu, 11:59pm koi ga hetaKoi ga Heta de mo Ikitemasu 3.7 3.2 3.45
TBS Fri, 10pm reverseReverse 10.3 10.3
TV Asahi Fri, 11:15pm joshu sevenJoshu Seven
NTV Sat, 10pm destinyBoku, Unmei no Hito desu 12.0 12.0
FUJI TV Sun, 9pm SAKURAKOSakurako-san no Sokka ni wa Shitai ga Umatteiru
TBS Sun, 9pm kyojinChiisana Kyojin 13.7 13.7
NTV Sun, 10:30pm frankensteinFrankenstein no Koi


Time Shifted Viewing (TSV)

  • This was introduced in the Japanese media market October 2015. This is free of charge and the main commercial broadcasting stations in Tokyo now provide on-air TV programs.
  • Video Research Ltd expanded its Kanto Area Viewership Survey last October 2016 to 900 households for measurement of TSV.
  • Audiences can watch missed TV programs, which are aired predominantly during prime time (19:00–23:00), for about one week using the Internet, on their PCs, tablets, and smartphones.
  • Commercials are included and cannot be skipped.
  • Time shifted viewership is actual time-shifted viewing within 7 days (168 hours) following initial broadcast. However, this is also regardless of whether real-time viewing was also done.
  • It may look like the struggle for TV stations nowadays is to make viewers watch real time. TSV might further pose a threat to live viewing but broadcasting stations decided to offer it because digital video recorder (DVR) is also a threat and does not provide revenueAt least through TSV, they get advertising revenues than none at all when consumers opt to record shows on their own.

Video Research Ltd released data for its Fall 2016 and Winter 2017 drama and variety shows.

Top 10 programs for time-shifted viewership

●Time-shifted viewing within 7 days (168 hours) following initial broadcast, regardless of whether real-time viewing was also done
●Programs broadcast for 15 or more minutes
●When there are two programs with the same title and broadcasting company, only the higher-ranking program is shown

Winter 2017 Jdramas

Program Rat% Live Rat% Time-shifted Rat% Total TV Station Ep Date
1 Tokyo Tarareba Girl 8.5 12.0 19.2 NTV 3/15
2 A~LIFE 16.0 10.3 24.2 TBS 3/19
3 Uso no Sensou 11.6 10.0 19.9 FUJI TV 3/14
4 Quartet 11.0 9.3 18.4 TBS 3/14
5 Anna and the Snow Queen 19.7 7.8 25.8 FUJI TV 3/4
6 Gekokujo Juken 8.0 7.3 14.2 TBS 3/17
7 Soshite dare mo inakunatta SP 1st night 15.7 7.2 22.0 TV Asahi 3/25
8 Aibou Season 15 2-HR SP 16.2 7.1 22.3 TV Asahi 3/22
9 Shikaku Tantei Higurashi Tabito 11.2 6.9 17.4 NTV 1/22
10 Soshite dare mo inakunatta SP 2nd night 13.1 6.9 19.5 TV Asahi 3/26

Fall 2016 Jdramas

**ranked according to time-shifted viewer ratings. Total ratings does not add up, which I can only assume is because they deducted the numbers that both did live viewing and time shifted viewing


(via Video Research

1 2