Nintendo Japan has released the TV spot featuring Pop Princess Kyary Pamyu Pamyu for their “new” handheld gaming system entitled New Nintendo 3DS.

The CM is very in-theme with Kyary’s fashion-forward persona, helping popular characters like Pikachu, Peach, Mario and Bowser become fashion-forward themselves to advertise the system’s “skin” faceplate feature. It features Kyary’s new song “KISEKAE“.

The New Nintendo 3DS will be released in Japan on October 11th and TBA in the United States.