indigo la End unveil striking PV for the funky “Kanashikunaru Mae ni”

As we reported previously, rock band indigo la End will be releasing their latest single “Kanashikunaru Mae ni” (“Before You Become Sad”) next week on June 17th.  Now, well ahead of this date, the group has chosen to publish the full music video for the title track to their official Youtube channel.

The PV provides us with a contrasting setup:  the band performing the song in a monochrome setting intercut with colorful shots of actress Sakurai Yuki.  However, as the video progresses the bright world that Sakurai exists in transitions into grayscale itself, perfectly mirroring the song’s title.

Kanashikunaru Mae ni’s music video will be located right after the jump, so feel free to read on if you’re curious.

(via natalie)