A new song “White Cube” from CM jingle producer Yasutaka Nakata has been revealed through a new Nissin promotional video.

Focusing on the concept of “good design” the video promotes Nissin’s Cup Noodle Chili Tomato variety and the addition of the new cube-shaped ingredient: “white mystery meat“. It follows a strong visual aesthetic of minimalism with a limited color palette of white, red and green and refers back to the cubic and porous qualities of the new meat product.

“I’m elated to be part of such a fun CF,” Nakata commented. “I think music should be exciting, so I’d like to continue making enjoyable work in the future.“

Details of a “White Cube” release will be announced at a later date.