Harajuku fashion brand SPINNS has teamed up this summer with youtuber Hajime Syacho. The brand plans to be using images of Hajime through out all of their stores in hopes to attract more shoppers and boost its sales. If that’s not enough to get people into stores, the brand also plans to release items that they and Hajime have collaborated on starting in mid-July. Continue reading on to find out the price points of these items and watch the behind the scenes video of this collaboration.

• Hajime Syacho x SPINNS  White Hooded Robe ¥ 4500
• Hajime Syacho x SPINNS  Okazaki ¥ 2000

With 3.5 million subscribers and a boyish charm, it is easy to see why Spinns has chosen Hajime as their spokesmodel. More information about this collaboration will be released July 1st at SPINNS official site.

Via fashion-j