Top actor Mackenyu Arata has been the face of many CMs this year, and now he has another notch to add to his belt. He has been appointed as the brand new face of SAVAS Milk Protein, one of the many lines under the giant food corporation Meiji.

The “Style Body” line is mainly targeted towards girls, with the concept of the CM targeted around Mackenyu giving you training advice for each day of the week. Meiji claims that this content will inspire young girls to train their body, and keep them motivated to live a healthy lifestyle.

Decked out in purple workout gear and a pink Helmut Lang t-shirt, Mackenyu casually sits on a cube while giving out advice. A female model is present to actually work out on his behalf.

Check out the CM below: