Last night it was announced that popular rock band BUMP OF CHICKEN would be providing the latest CM song for Nissin’s “Cup Noodles” brand. This track, titled “Kinen Satsuei”, is a gentle mid-tempo number which combines a faint electronic beat and some vocal echos with singer Motoo Fujiwara’s idiosyncratic voice.
The commercial itself is based on the popular Studio Ghibli film “Kiki’s Delivery Service”, reimagining the movie’s main characters Kiki and Tombo as a pair of high school students in modern Japan. After several classic high school moments, Kiki takes Tombo to a point high above the city below, where she finally confesses her love to him.
While no release date has been set for “Kinen Satsuei”, you’ll be able to view the CM, as well as a trailer which features several sketches related to the campaign below.