Nihon Monitor has revealed the ranking for the number of CM contracts for the first half of 2014. In last year’s list, pro golfer Ishikawa Ryo and actress Takei Emi topped the male and female celebrity ranking, respectively.
Who reigned this year? Find out below.
The results are based on the following survey:
- No. of companies that appointed each talent and has appeared in TV CMs.
- Study period: January 1- June 30, 2014
- Target station: NTV / TV Asahi / TBS / TV Tokyo / Fuji TV (Tokyo district terrestrial on-air content)
| CM Appointment Ranking (Male Category) | |||
|---|---|---|---|
|
Number of Companies |
Talent | Company Name (in no particular order) | |
| 10 companies | |||
| Aiba Masaki (Arashi) | IkedaMohan-do / Gung Ho Online Entertainment / Kirin Brewery / Kirin Beverage /Sumitomo Life Insurance / Nissan / Japan Airlines / Hitachi / taste sugar / Mister Donut | ||
| Abe Hiroshi | Itoham / Japan gateway / Johnson & Johnson / Sekisui Chemical / building blocks / Toyota / Japan Airlines / Coca-Cola / next / Bank of Tokyo-Mitsubishi UFJ, Ltd. | ||
| Shuzo Matsuoka | KDDI / P & G / Bicycle Association / Raw sum Corporation / Sorimachi / Toho Towa / Nissin Food Products / Fujiyakuhin / Marudai Food Co., Ltd. / Morinaga & Co., Ltd. | ||
| 9 companies | |||
| Sakurai Sho (Arashi) | Ajinomoto / American family insurance /Otsuka Pharmaceutical / Gung Ho Online Entertainment / Kirin Brewery / Nissan / Japan Airlines / Hitachi /Morinaga Milk Industry Co., Ltd. | ||
| Ninomiya Kazunari (Arashi) | EzakiGlico / Gung Ho Online Entertainment / Kirin Brewery / JCB / Nissan /NisshinOilliO Group / Japan Airlines / Hitachi /Hisamitsu Pharmaceutical Co., Inc. | ||
| 8 companies | |||
| Ohno Satoshi (Arashi) | Gung Ho Online Entertainment / Kirin Brewery / Kirin Beverage / Nissan / Japan Airlines / Hitachi /Hisamitsu Pharmaceutical Co., Inc. /Morinaga & Co., Ltd. | ||
| Shinji Kagawa | P & G / Adidas Japan / Kirin Brewery / SKY Perfect JSAT / Softbank Mobile / National Agency for the Advancement of Sports and Health / Mandahakko / Yanmar | ||
| Nishijima Hidetoshi | Gunze / Suzuki / All Nippon Airways / Takeda / Nissin Food Products Co., Ltd. / Panasonic / Lion / Lawson | ||
| Keisuke Honda | Asahi Food & Healthcare / ion / Olympus / Kirin Brewery / Konami / Coca-Cola / Mercedes-Benz Japan / Uniqlo | ||
| Matsumoto Jun (Arashi) | Gung Ho Online Entertainment / Kirin Brewery /Kose /Daio Paper / Nissan / Japan Airlines / Hitachi / Meiji | ||
| Mukai Osamu | Asahi Beer / Ajinomoto / Kao / Zenrosai / housemates Partners / Bourbon / Snow Brand Megumiruku / Ricoh | ||
| 7 companies | |||
| Ryo Ishikawa | Asahi Beer / Esprit line / Casio / Callaway Golf / National Association of Shinkin Banks / Daiichi Sankyo Healthcare / Mynavi | ||
| Kamenashi Kazuya(KAT-TUN) | AOKI Holdings Inc. / MTI / Gung Ho Online Entertainment / Kirin Brewery / Kirin Beverage / Suzuki / Nobel confectionery | ||
| Kimura Takuya (SMAP) | Suntory International food /TamaHome / Dandy House / Toyota / Nikon / Foods /Mizuho Bank | ||
| Kokubun Taichi (TOKIO) | P & G /Japanet takata / Japan Racing Association / Fukushima /Fumakilla /MIZKAN / Yamato Transport | ||
| Shofukutei Tsurube | ITO EN / Ohta’s Isan / Softbank Mobile / Toyota / Fujifilm / Yamaki / Lotte | ||
| CM Appointment Ranking (Female Category) | |||
|---|---|---|---|
|
Number of Companies |
Talent | Company Name (in no particular order) | |
| 12 companies | |||
| Arimura Kasumi | Ajinomoto / American family insurance /Otsuka Pharmaceutical / Gung Ho Online Entertainment / Kirin Brewery / Nissan / Japan Airlines / Hitachi /Morinaga Milk Industry Co., Ltd. | ||
| Kiritani Mirei | Canon / Kose / Sapporo Beer / Jetstar / Shueisha / Ministry of Internal Affairs and Communications, Ministry of Economy, Trade and Industry / Takeda / Token Corporation / Bourbon / Pokka Sapporo Food & Beverage / Mitsui Sumitomo Aioi Life / Lion |
||
| 11 companies | |||
| Takei Emi | i.JTB / Aoyama Trading / ion / SSP / JTB / Shueisha / Dai-ichi Life / Japanese Red Cross Society / NEC / Foods / Lotte | ||
| Horikita Maki | NTT DoCoMo / Kracie Holdings / Suntory Liquors / Suzuki / Tokyo subway / Noritsu / Bausch & Lomb Japan / Mitsui Sumitomo Insurance Co., Ltd. / Morinaga Milk Industry Co., Ltd. / Lion / Leo Palace 21 |
||
| 10 companies | |||
| Ueto Aya | AOKI Holdings / Asahi Soft Drinks / Beer Asahi / Apamanshop network / Kikkoman / Kose / Softbank Mobile / dip / Nippon Express / Morinaga & Co., Ltd. |
||
| Becky | One food Shoji / BR Thirty-one House Foods ice cream / Hulu / NKSJ Himawari Life / Suzuki / studio Alice / heaven / Meishon / Glasses top / Lion |
||
| 9 companies | |||
| Ishihara Satomi | NTT DoCoMo / Aeon / Onward Kashiyama / Kao / Suntory Liquors / Japan gateway / Bridgestone / Bank of Tokyo-Mitsubishi UFJ, Ltd. / Meiji | ||
| Kojima Haruna (AKB48) | Axia / Asahi Soft Drinks / Xing / Shiseido / chic Japan / Daiichi Sankyo Healthcare / dip / Peach John / You Can | ||
| Honda Tsubasa | Amerikanfamiriseimei insurance / ABC Mart / Kao / Shueisha / Nikon / House Wellness Foods / Pitattohausu Network / Bourbon / yahoo | ||
| 8 companies | |||
| Amami Yuki | Kose / Suntory Liquors / Showa Nishikawa / Daiichi Sankyo Healthcare / Toshiba / Nippon Ham / MetLife life insurance / Lotte | ||
| Ayase Haruka | P & G / P & G Max Factor, LLC / Ezaki Glico / Takeda / Kentucky Fried Chicken Japan / Coca-Cola / Nippon Life Insurance / Panasonic |
||
| Miho Kanno | Asahi / Ajinomoto / Oki Data / Kao / Daihatsu / Taiho Pharmaceutical Co., Ltd. / Mitsui Home / Morinaga Milk Industry Co., Ltd. | ||
| Gouriki Ayame | AOKI Holdings / KDDI / Kao / Calbee / Sekisui House / Japan Securities Dealers Association / Yakult / Yamazaki Baking Co., Ltd. | ||
| Sasaki Nozomi | Aoyama Trading / Willcom / Kao / glee / Pietro / Fujifilm / Lotte / Pharmaceutical | ||
| Shimazaki Haruka (AKB48) | Asahi Soft Drinks / Xing / Ezaki Glico / Kao / Dip / Nintendo / Bandai / You Can | ||
| Matsuko Deluxe | NTT Communications / Suntory International food / Toyota / Hokuren Federation of Agricultural Cooperatives / Marca food / Mister Donut / Mos Food Services / Recruit |
||
| Yamamoto Mizuki | AOKI Holdings / Ito En, Ltd. / Corona / Samuzappu / SANGETSU / Shogakukan / Sekisui House / Proto Corporation | ||
| Rola | DMM.com securities / SSP / Kao / glider Associates / gu / Tokyo Beauty Center / Tobacco / Reckitt Benckiser Japan |
||
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