Gender-defying talent Ryucheru has branded as RYUCHELL for his musical debut under Universal Music Japan today with digital single “Hands up!! If you’re Awesome.“
This brand new song is an ’80s-inspired pop number produced by Kenmochi Hidefumi of Suiyoubi no Campanella and co-written by songwriter Kanata Okajima and RYUCHELL himself.
RYUCHELL pulled all the stops with this throwback bop, complementing the sound with a cusp-of-’90s VHS-quality music video directed by artist Fantasista Utamaro and reminiscent of the urban sets from American television series “In Living Color“.
The video features the flamboyant talent getting his life and serving face in white overalls with his group of all-female backup dancers—choreographed by Bambi Naka, formerly of voguing duo AyaBambi. Midway through the video debuts the show-stealing look: a casual matching lime green crop top, shorts, wristband and boots ensemble underneath a clear plastic top and bottom.
The colorful makeup looks throughout the video were advised by Los Angeles-based makeup brand NYX ahead of their Japan launch, which is due for this March.
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