Sexy Zone member Fuma Kikuchi will be starring in his very first solo nationwide campaign. He has been selected to promote the online printing service Shimauma Print.

The title of the campaign is “Zebra New Year’s Card 2021”. Using Shimauma Print’s service he hopes people will use their service to create custom New Year’s cards for friends and family, you even have the option create your own photobook!

In the CM, a custom photobook featuring photos of Kikuchi as a child can be seen. As for the CM itself, Kikuchi can be seen trotting down a hallway with a pair of Zebras. At the end they strike a “Shima pose” and do a cheeky butt shake. Kikuchi revealed that prior to filming the CM he practiced hard in the mirror. Did his practice pay off? Watch both versions of the CM below!

Kikuchi’s Sakuma Print CMs will begin to air nationwide in Japan at the beginning of December.