Nihon Monitor has revealed the ranking for the number of CM contracts for the first half of 2014. In last year’s list, pro golfer Ishikawa Ryo and actress Takei Emi topped the male and female celebrity ranking, respectively.

Who reigned this year? Find out below.

The results are based on the following survey:

• No. of companies that appointed each talent and has appeared in TV CMs.
• Study period: January 1- June 30, 2014
• Target station: NTV / TV Asahi / TBS / TV Tokyo / Fuji TV (Tokyo district terrestrial on-air content)

 

CM Appointment Ranking (Male Category)
Number of Companies	Talent	Company Name (in no particular order)
10 companies
	Aiba Masaki (Arashi)	IkedaMohan-do / Gung Ho Online Entertainment / Kirin Brewery / Kirin Beverage /Sumitomo Life Insurance / Nissan / Japan Airlines / Hitachi / taste sugar / Mister Donut
	Abe Hiroshi	Itoham / Japan gateway / Johnson & Johnson / Sekisui Chemical / building blocks / Toyota / Japan Airlines / Coca-Cola / next / Bank of Tokyo-Mitsubishi UFJ, Ltd.
	Shuzo Matsuoka	KDDI / P & G / Bicycle Association / Raw sum Corporation / Sorimachi / Toho Towa / Nissin Food Products / Fujiyakuhin / Marudai Food Co., Ltd. / Morinaga & Co., Ltd.
9 companies
	Sakurai Sho (Arashi)	Ajinomoto / American family insurance /Otsuka Pharmaceutical / Gung Ho Online Entertainment / Kirin Brewery / Nissan / Japan Airlines / Hitachi /Morinaga Milk Industry Co., Ltd.
	Ninomiya Kazunari (Arashi)	EzakiGlico / Gung Ho Online Entertainment / Kirin Brewery / JCB / Nissan /NisshinOilliO Group / Japan Airlines / Hitachi /Hisamitsu Pharmaceutical Co., Inc.
8  companies
	Ohno Satoshi (Arashi)	Gung Ho Online Entertainment / Kirin Brewery / Kirin Beverage / Nissan / Japan Airlines / Hitachi /Hisamitsu Pharmaceutical Co., Inc. /Morinaga & Co., Ltd.
	Shinji Kagawa	P & G / Adidas Japan / Kirin Brewery / SKY Perfect JSAT / Softbank Mobile / National Agency for the Advancement of Sports and Health / Mandahakko / Yanmar
	Nishijima Hidetoshi	Gunze / Suzuki / All Nippon Airways / Takeda / Nissin Food Products Co., Ltd. / Panasonic / Lion / Lawson
	Keisuke Honda	Asahi Food & Healthcare / ion / Olympus / Kirin Brewery / Konami / Coca-Cola / Mercedes-Benz Japan / Uniqlo
	Matsumoto Jun (Arashi)	Gung Ho Online Entertainment / Kirin Brewery /Kose /Daio Paper / Nissan / Japan Airlines / Hitachi / Meiji
	Mukai Osamu	Asahi Beer / Ajinomoto / Kao / Zenrosai / housemates Partners / Bourbon / Snow Brand Megumiruku / Ricoh
7 companies
	Ryo Ishikawa	Asahi Beer / Esprit line / Casio / Callaway Golf / National Association of Shinkin Banks / Daiichi Sankyo Healthcare / Mynavi
	Kamenashi Kazuya(KAT-TUN)	AOKI Holdings Inc. / MTI / Gung Ho Online Entertainment / Kirin Brewery / Kirin Beverage / Suzuki / Nobel confectionery
	Kimura Takuya (SMAP)	Suntory International food /TamaHome / Dandy House / Toyota / Nikon / Foods /Mizuho Bank
	Kokubun Taichi (TOKIO)	P & G /Japanet takata / Japan Racing Association / Fukushima /Fumakilla /MIZKAN / Yamato Transport
	Shofukutei Tsurube	ITO EN / Ohta’s Isan / Softbank Mobile / Toyota / Fujifilm / Yamaki / Lotte

 

CM Appointment Ranking (Female Category)
Number of Companies	Talent	Company Name (in no particular order)
12 companies
	Arimura Kasumi	Ajinomoto / American family insurance /Otsuka Pharmaceutical / Gung Ho Online Entertainment / Kirin Brewery / Nissan / Japan Airlines / Hitachi /Morinaga Milk Industry Co., Ltd.
	Kiritani Mirei	Canon / Kose / Sapporo Beer / Jetstar / Shueisha / Ministry of Internal Affairs and Communications, Ministry of Economy, Trade and Industry / Takeda / Token Corporation / Bourbon / Pokka Sapporo Food & Beverage / Mitsui Sumitomo Aioi Life / Lion
11 companies
	Takei Emi	i.JTB / Aoyama Trading / ion / SSP / JTB / Shueisha / Dai-ichi Life / Japanese Red Cross Society / NEC / Foods / Lotte
	Horikita Maki	NTT DoCoMo / Kracie Holdings / Suntory Liquors / Suzuki / Tokyo subway / Noritsu / Bausch & Lomb Japan / Mitsui Sumitomo Insurance Co., Ltd. / Morinaga Milk Industry Co., Ltd. / Lion / Leo Palace 21
10 companies
	Ueto Aya	AOKI Holdings / Asahi Soft Drinks / Beer Asahi / Apamanshop network / Kikkoman / Kose / Softbank Mobile / dip / Nippon Express / Morinaga & Co., Ltd.
	Becky	One food Shoji / BR Thirty-one House Foods ice cream / Hulu / NKSJ Himawari Life / Suzuki / studio Alice / heaven / Meishon / Glasses top / Lion
9 companies
	Ishihara Satomi	NTT DoCoMo / Aeon / Onward Kashiyama / Kao / Suntory Liquors / Japan gateway / Bridgestone / Bank of Tokyo-Mitsubishi UFJ, Ltd. / Meiji
	Kojima Haruna (AKB48)	Axia / Asahi Soft Drinks / Xing / Shiseido / chic Japan / Daiichi Sankyo Healthcare / dip / Peach John / You Can
	Honda Tsubasa	Amerikanfamiriseimei insurance / ABC Mart / Kao / Shueisha / Nikon / House Wellness Foods / Pitattohausu Network / Bourbon / yahoo
8  companies
	Amami Yuki	Kose / Suntory Liquors / Showa Nishikawa / Daiichi Sankyo Healthcare / Toshiba / Nippon Ham / MetLife life insurance / Lotte
	Ayase Haruka	P & G / P & G Max Factor, LLC / Ezaki Glico / Takeda / Kentucky Fried Chicken Japan / Coca-Cola / Nippon Life Insurance / Panasonic
	Miho Kanno	Asahi / Ajinomoto / Oki Data / Kao / Daihatsu / Taiho Pharmaceutical Co., Ltd. / Mitsui Home / Morinaga Milk Industry Co., Ltd.
	Gouriki Ayame	AOKI Holdings / KDDI / Kao / Calbee / Sekisui House / Japan Securities Dealers Association / Yakult / Yamazaki Baking Co., Ltd.
	Sasaki Nozomi	Aoyama Trading / Willcom / Kao / glee / Pietro / Fujifilm / Lotte / Pharmaceutical
	Shimazaki Haruka (AKB48)	Asahi Soft Drinks / Xing / Ezaki Glico / Kao / Dip / Nintendo / Bandai / You Can
	Matsuko Deluxe	NTT Communications / Suntory International food / Toyota / Hokuren Federation of Agricultural Cooperatives / Marca food / Mister Donut / Mos Food Services / Recruit
	Yamamoto Mizuki	AOKI Holdings / Ito En, Ltd. / Corona / Samuzappu / SANGETSU / Shogakukan / Sekisui House / Proto Corporation
	Rola	DMM.com securities / SSP / Kao / glider Associates / gu / Tokyo Beauty Center / Tobacco / Reckitt Benckiser Japan