Nihon Monitor has revealed the ranking for the number of CM contracts for the year 2014. Last year, pro golfer Ishikawa Ryo and actress Takei Emi topped the male and female celebrity ranking, respectively.

Who reigned as the CM King and Queen this year? Find out below.

The results are based on the following survey:

• No. of companies that appointed each talent and has appeared in TV CMs.
• Study period: January 1- November 30, 2014
• Target station: NTV / TV Asahi / TBS / TV Tokyo / Fuji TV (Tokyo district terrestrial on-air content)

The previous first half 2014 ranking can be viewed here

CM Appointment Ranking (Male Category)
Number of Companies	Talent	Company Name (in no particular order)
11 companies
	Sakurai Sho (Arashi)	Ajinomoto / American family insurance / Otsuka Pharmaceutical / Kao / Gung Ho Online Entertainment / Kirin Beer / Nissan / Japan Airlines / Hitachi / Morinaga Milk Industry / Lawson
	Matsuoka Shuzo	KDDI / P & G / Bicycle Association / Raw Sum Corporation / Sorimachi / Toho Towa / Nissin Food Products / pips / Fujiyakuhin / Marudai Food Co., Ltd/ Morinaga
10 companies
	Aiba Masaki (Arashi)	Ikeda Mohan-do / Gung Ho Online Entertainment / Kirin Beer / Kirin Beverage / Sumitomo Life Insurance / Nissan / Japan Airlines / Hitachi / taste sugar / Mister Donut
	Hiroshi Abe	Itoham / Japan gateway / Johnson & Johnson / Sekisui Chemical / building blocks / Toyota / Japan Airlines / Coca-Cola / next / Bank of Tokyo-Mitsubishi UFJ, Ltd.
	Honda Keisuke	P & G / Asahi Food & Healthcare / ion / Olympus / Kirin Beer / Konami / Toyo Tire & Rubber / Coca-Cola / Mercedes-Benz Japan / UNIQLO
9 companies
	Ohno Satoshi (Arashi)	Gung Ho Online Entertainment / Kirin Beer / Kirin Beverage / Nissan / Japan Airlines / Hitachi / Hisamitsu / Morinaga / Lawson
	Okada Junichi (V6)	Asahi Kasei Home Products / Ajinomoto General Foods / Otsuka Pharmaceutical / King / Sapporo Beer / Nippon Life Insurance / Japan Management Association Management Center / Meiji / Lion
	Kimura Takuya (SMAP)	Suntory International food / Softbank Mobile / Tamahomu / Dandy House / Toyota / Nikon / House Foods / Mizuho Bank / Universal Studios Japan
	Nishijima Hidetoshi	Gunze / Suzuki / All Nippon Airways / Takeda / Nissin Food Products / Panasonic / PanaHome / Lion / Lawson
	Ninomiya Kazunari (Arashi)	Ezaki Glico / Gung Ho Online Entertainment / Kirin Beer / JCB / Nissan / Nisshin OilliO Group / Japan Airlines / Hitachi / Hisamitsu
	Mukai Osamu	Asahi Beer / Ajinomoto / Kao / Zenrosai / Daiichi Sankyo Healthcare / housemates Partners / Bourbon / Snow Brand Megumiruku / Ricoh
8 companies
	Ryo Ishikawa	Asahi Beer / Esprit line / Casio / Callaway Golf / National Association of Shinkin Banks / All Nippon Airways / Daiichi Sankyo Healthcare / Mynavi
	Shinji Kagawa	P & G / Adidas Japan / Kirin Beer / SKY Perfect JSAT / Softbank Mobile / National Agency for the Advancement of Sports and Health / Mandahakko / Yanmar
	Nishikido Ryo (Kanjani ∞)	MTI / Schick Japan / Seven – Eleven Japan / Sompo Japan Insurance Inc. Japan Koa / Sompo Japan Nipponkoa Himawari Life / Daiichikosho / Nintendo / Morinaga
	Matsumoto Jun (Arashi)	Gung Ho Online Entertainment / Kirin Beer / Kose Cosmetics port / Daio Paper / Nissan / Japan Airlines / Hitachi / Meiji
	Murakami Shingo (Kanjani ∞)	MTI / Guthy-Renker / Seven – Eleven Japan / Sompo Japan Insurance Inc. Japan Koa / Sompo Japan Nipponkoa Himawari Life / Daiichikosho / Nintendo / Morinaga
	Yokoyama Yu (Kanjani ∞)	Ajinomoto / MTI / Seven – Eleven Japan / Sompo Japan Insurance Inc. Japan Koa / Sompo Japan Nipponkoa Himawari Life / Daiichikosho / Nintendo / Morinaga

 

CM Appointment Ranking (Female Category)
Number of Companies	Talent	Company Name (in no particular order)
14 companies
	Rola	DMM.com securities / gloops / SSP / Kao / glider Associates / Kose / GU / Tokyo Beauty Center / Toho Towa / Tobacco / Bandai / Peach John / Uni-Charm / Reckitt Benckiser
13 companies
	Arimura Kasumi	AC Japan / Cygames / ITO EN / ABC-Mart / Kamedaseika / Japan gateway / National credit union association / Daio Paper / Tokyo Gas / Toshiba / Purenasu / Menicon / Recruit
12 companies
	Ueto Aya	AOKI Holdings / Asahi Soft Drinks / Asahi Beer / Apamanshop network / Kikkoman / Kose / Kose Cosmetics port / Softbank Mobile / dip / Nishikawa Industry / Nippon Express / Morinaga
	Oshima Yuko	Asahi Soft Drinks / Adidas Japan / XING / Forex online / Kao / Koropura / Daiichi Sankyo Healthcare / Choya Umeshu / dip / Glasses top / Yamaha / U Can
	Kiritani Mirei	Canon / Kose / Sapporo Beer / Jetstar / Shueisha / Ministry of Internal Affairs and Communications, Ministry of Economy, Trade and Industry / Takeda / Token Corporation / Bourbon / Pokka / Mitsui Sumitomo Aioi Life / Lion
	Shimazaki Haruka (AKB48)	GMO Internet / Asahi Soft Drinks / XING / Ezaki Glico / Kao / dip / Toho / Toyo Suisan / Nintendo / Bandai / Ministry of Defense / U Can
	Horikita Maki	NTT DoCoMo / Asahi / Kracie Holdings / Suntory Liquors / Suzuki / Tokyo subway / Noritz / Bausch & Lomb Japan / Mitsui Sumitomo Insurance / Morinaga Milk Industry / Lion / Leo Palace 21
11 companies
	Takei Emi	i.JTB / Aoyama Trading / ion / SSP / JTB / Shueisha / Dai-ichi Life / Japanese Red Cross Society / NEC / House Foods / Lotte
	Watanabe Mayu (AKB48)	GMO Internet / Asahi Soft Drinks / XING / Ezaki Glico / Kao / Shimamura / Seiko Epson / dip / Toyota / Nintendo / U Can
10 companies
	Anne	AXA / Suzuki / Taisho / Takara Shuzo / East Japan Railway / Mitsubishi / Yodogawaseikosho / Uniqlo / Lion / Lotte
	Kojima Haruna (AKB48)	GMO Internet / Axia / Asahi Soft Drinks / XING / Shiseido / chic Japan / Daiichi Sankyo Healthcare / dip / Peach John / U Can
	Becky	BR Thirty-one ice cream / Hulu / Suzuki / studio Alice / Sompo Japan Nipponkoa Himawari Life / Tianyi food Shoji / House Foods / Meishon / Glasses top / Lion
	Honda Tsubasa	Amerikanfamiriseimei insurance / ABC-Mart / Kao / Shueisha / Nikon / House Wellness Foods / Pitattohausu network / Bourbon / Yahoo / recruit
	Matsuko Deluxe	NTT Communications / Suntory International food / Senju Pharmaceutical / Toyota / Japan postal / Hokuren Federation of Agricultural Cooperatives / Marca food / Mister Donut / Mos Food Services / Recruitment
9 companies
	Ishihara Satomi	NTT DoCoMo / Aeon / Onward Kashiyama / Kao / Suntory Liquors / Japan gateway / Bridgestone / Bank of Tokyo-Mitsubishi UFJ / Meiji
	Yamamoto Mizuki	AOKI Holdings / ITO EN / Kao / Corona / Samuzappu / SANGETSU / Shogakukan / Sekisui House / Proto Corporation