Morning Musume ’17 release “BRAND NEW MORNING / Jealousy Jealousy” PVs

Idol group Morning Musume have released both music videos for their new double A-side “BRAND NEW MORNING / Jealousy Jealousy“.

As the group’s 63rd single, “BRAND NEW MORNING / Jealousy Jealousy” marks their first release as Morning Musume ’17 as well as the debut of their thirteenth generation, which includes former Hello Pro Kenshuusei members Kaede Kaga and Reina Yokoyama.

BRAND NEW MORNING

As the first single in the year that marks the group’s 20th anniversary “BRAND NEW MORNING” evokes a new era for the long running idol group. Lyricst Hoshibe Sho¬†explained the more political message behind both singles, believing¬†the group should be able to hold persuasiveness over society and sing a worldwide message.

As depicted in the PV, Hoshibe wishes to transform Morning Musume into the new era of Hello! Project’s “flag-bearer for reform.”

Jealousy Jealousy

In the song “Jealousy Jealousy“, Morning Musume is confident in their aspirations to be praised and idolized. Along with its orchestral synths and and playful rap verses, the lyrics consider how jealousy, although often a sign of insecurity, can inspire the world and push change forward.

In the video, Morning Musume explore the concepts of jealousy and “taking sides” visually.

Masaki Sato doesn’t participate in the A-sides’s as she is still on hiatus recovering from spinal disc herniation.

Morning Musume ’17s 63rd single “BRAND NEW MORNING / Jealousy Jealousy” will be released on March 8, 2017 in five editions: 3 limited and 2 regular. The first press of the regular editions comes with a random trading card of 13 kinds depending on the jackets. The limited editions comes with an event lottery serial number card.

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