ViVi magazine ending Ayumi Hamasaki’s “Deji Deji Diary”, covergirl for June 2017 issue

After 17 years Ayumi Hamasaki’s “Deji Deji Diary” will come to an end in the popular fashion magazine “ViVi”. Ayumi originally started the partnership with ViVi in 2000 where her “Deji Deji Diary” segments quickly became one of the most popular sections of the magazine. Featuring numerous cute polaroids, the section would usually include an in-depth look at the outfits of what she wore, behind the scenes pictures from concerts/photoshoots, and pictures from her personal travels.

The 200th and final Deji Deji Diary was published in the May 2017 ViVi issue, while the partnership is ending ViVi is sending Ayumi off with the A-list treatment. She is the covergirl for the June 2017 issue, a limited edition version featuring a massive 16 page spread will be released. A special clearfile will be included, as well as an entry ticket to be included in a lottery. The grand prize is a polaroid and ViVi June 2017 issue (both the regular and limited) all signed by Ayumi herself. The magazine will go on sale April 22nd, 2017.

The magazine cover, preview pictures from the photoshoot, and Ayumi’s final Deji Deji Diary can all be seen below.

(via ViVi)

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  • Comments

    • K

      I’m surprised it’s only ending now. But she looks wonderful here.

    • Ryusei

      the pictures in dresses are beautiful <3 Curious what she has in store for her 20th anniversary and what songs she'll sing at her upcoming tour

    • Ayumi Hamasaki

      Ayumi Hamasaki deserves love. I don’t want to or ever expected her to be someone different than who she is. She is a beautiful, inteligent, lovely human being that had great days and less happier ones like everyone else. In fact, many wish they were as successful as she was and still is. She started at such a young age, she accomplished so much and she’s still here singing and fighting for what she loves the most, performing on stage and create music.
      People can criticize all they want, but most who don’t like her are very ungrateful and hate her just because they suddenly don’t see themselves in her and her music. Pointless hating on someone just because it doesn’t do as well as expected, because it is older and there are new, fresh faces on the industry, because of her personal, normal life… How many sad tears must she hide everyday? She did nothing wrong, in fact she wanted those who listen to her to find comfort on her voice and lyrics.
      I really love Ayumi Hamasaki and I hope her next projects do well because she deserves it.

      • Axel

        Thank you.

      • Queen_Of_The_Yokai537

        I could not have said it better<3. Ayu was my number 1 jpop artist and will continue to be so. Has she made mistakes? Yes, album concepts that are not the best? Yes but so has every other artist. I think people drag her too much and say a lot of BS. I think that speaks more about them than her.

      • Nanchan

        As someone who went from hardcore stan to just listening to the music now, I think the people who don’t like what she’s become can just turn away. Not look. Not pay attention. It’s much easier now that she’s not on the “top” anymore.

        I would understand if she were miserable and phoning it in, but she’s much happier than she was when “everyone liked her.”

    • yacchaitai
    • Maria

      I’ve been listening to her stuff on Spotify since it’s been added recently and it brought back a lot of memories. I used to listen to her remix albums like crazy.

    • Dalooshe

      Forever Queen, forever ‘A’ legend <3

    • Midori

      FOREVER QUEEN!!! *.* <333

      And that shooting is gorgeous! I love the dresses! <3